Switching our R&D tax credit advisory to Pennyhills was a pivotal decision. Their seamless takeover and proactive approach uncovered additional eligible R&D, significantly boosting our claims. We now have complete confidence in our R&D strategy and highly recommend their specialist expertise.
Case Study
Taking Over R&D Tax Credit Advisory
NetAutomate Ltd
Industry: Automation Solutions, Technology
Location: Central London
Est. 2018
Team Size: <5
Taking Over R&D Tax Credit Advisory
The Challenge
NetAutomate Ltd is a progressive company that consistently develops bespoke automation software and innovative solutions, streamlining business operations for their clients. They were already aware of and leveraging R&D Tax Credits, but they sought to ensure they were truly maximising their claims and receiving the highest level of expert support in a rapidly evolving legislative environment. Having previously worked with another R&D tax advisor, NetAutomate recognised the need for a partner who offered more proactive optimisation, deeper technical understanding, and more robust defence in light of increased HMRC scrutiny and the introduction of new compliance requirements. Their challenge was to transition their R&D tax credit advisory seamlessly, without disruption, while enhancing the quality and quantum of their claims.
Pennyhills’ Solution
Pennyhills partnered with NetAutomate Ltd to take over their R&D tax credit advisory, ensuring a smooth transition and enhanced claim outcomes. Our solution involved:
Seamless Transition & Review
We initiated the engagement with a thorough, confidential review of NetAutomate’s previous claims and ongoing R&D projects. We liaised directly with their former advisor (where appropriate) and internal teams to ensure a complete and efficient transfer of all necessary documentation and context, ensuring no interruption to their claim cycle.
In-depth Technical & Financial Re-assessment
Our experts conducted a detailed re-assessment of NetAutomate’s current and past R&D activities. This included in-depth discussions with their technical teams to uncover any previously overlooked qualifying activities or expenditure, such as complexities in custom automation scripts, AI integrations, or novel data processing methodologies that might have been understated in prior claims.
Proactive Optimisation & Compliance
We applied our deep knowledge of the latest HMRC guidance, including tribunal-driven insights and the nuances of the new merged scheme, to ensure NetAutomate’s claims were not just compliant but truly optimised. We identified opportunities to strengthen their technical narratives and financial breakdowns, making their claims more robust and defensible.
Expert Representation & Future-Proofing
Pennyhills managed the entire claim submission process, ensuring adherence to new compliance requirements. We committed to providing ongoing strategic advice, helping NetAutomate embed best practices for future R&D identification and documentation, thereby safeguarding their claims against increasing HMRC scrutiny and ensuring sustained benefits.
Key Results & Impact
By making the strategic decision to switch to Pennyhills, NetAutomate Ltd successfully enhanced their R&D Tax Credit claims. Our expertise allowed them to uncover previously missed opportunities, resulting in a maximised financial return that provided critical capital for further investment in their innovative automation solutions. The seamless transition ensured continuity, while our proactive approach guaranteed that NetAutomate’s claims were robust, compliant, and positioned for long-term success in the evolving R&D tax landscape.
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